Just say no to unethical marketing: disablism in health copywriting

Just say no to unethical marketing: disablism in health copywriting

About Writing, Disabled writer
I got an email yesterday inviting me to be an affiliate for a health product. By complete coincidence, the product promised to rid its gullible audience of a condition I actually have, so I clicked with interest. The video sales letter, within three short minutes, was outrageously offensive. And I don't say that lightly. A man was offered life-saving surgery that involved amputating a leg. This is a big deal for anybody, of course. I would not downplay that. But the alternative was death. [caption id="attachment_2896" align="alignright" width="328"] An Indigenous Two-Spirit person ties their shoelaces while sitting in a chair. They are dressed in all black and have braided hair, tattoos, and a prosthetic leg.[/caption] Phew, you'd think. It will be a big change to my life to lose a…
Read More
I spoke on BBC Radio Sheffield about disability during lockdown and accessibility as we open up

I spoke on BBC Radio Sheffield about disability during lockdown and accessibility as we open up

Disabled writer, Speaking
Last week, I published an article with Now Then magazine about the strangeness of things becoming more accessible in many ways during the lockdowns, and the relentless accessibility checks I'm having to do again now that the world is opening back up. I was contacted by BBC Radio Sheffield to talk to them about it and this was my interview with Paulette Edwards. A transcript is below the video and the video also has subtitles. https://www.youtube.com/watch?v=ocSnQuUglgc Okay to me, but he was nice enough to join me for a quick call. So July the 19th was fun for Dan. However, a lot of people, a lot of us still anxious. Philippa Willitts is a freelance writer from Sheffield. She says that lockdown, while brutal for people living with some people,…
Read More