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Podcast Episode 27: How to Cope with Feeling Overwhelmed

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Having “too much” work is usually seen as good news for a freelancer, but it can become overwhelming and stressful at times. In this episode of the A Little Bird Told Me podcast, I talk about how to cope with feeling like you just have too much on your plate, and aren’t sure how to manage.

Show Notes

Renny Gleeson: 404, the story of a page not found

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Transcript

Hello, and welcome to Episode 27 of A Little Bird Told Me: the podcast about the highs, the lows, and the no-nos of successful freelance writing.

I’m Philippa Willitts, and today I’m going to be talking about coping with feeling overwhelmed as a freelancer. Before I start, I want to tell you that you can find us on the internet at alittlebirdtoldme.podomatic.com, and there you can find links to subscribe to this podcast in any number of ways, including RSS feed, iTunes, Stitcher Smart Radio or just on the Podomatic page itself. You can also find the link to our Facebook page – we love to hear from you and Facebook is just one way to do that. On our Podomatic page, you can also find links to our social media feeds and websites. I’m Philippa Willitts and I’m here without my usual co-host Lorrie Hartshorn as this is another solo episode.

Stress

Stress (Photo credit: topgold)

So, as I said, I’ll be talking about feeling overwhelmed. It happens to us all at times – maybe you’ve had a tonne of work arrive on your desk, or you might just be panicking at the kind of enormity of what you’re doing, running your own business, managing everything yourself, being responsible for your own pay packet…that in itself can be overwhelming!

It’s not always easy to manage your workload as a freelance and it’s hard to say no, particularly if your workload is quite insecure and you don’t want to say no to anything in case you never get any paid work again! And because of that, sometimes we can end up with just too much on our plate. There are so many different skills and tasks you have to master, you can start to panic. Other people might just withdraw, say, “I can’t do this!” and switch off, or just procrastinate for a while – we’ve probably all done that!

So when you’re feeling overwhelmed, the first thing is to work out exactly what you have to do and when you have to do it and when you have to do it. You might feel like you know this because it’s all in your head in long mental lists, but actually, breaking tasks down into their components can make them immediately feel much more manageable. Divide up a piece of paper, chalkboard, whiteboard, whatever way suits you, for the next few weeks. If you know you have to write three blog posts by Tuesday, a sales letter for Thursday, four press releases for Wednesday…just write down every deadline you’ve got over the next few weeks. Then, you can start to rationalise that actually, although some of it may be a stretch, the massive mix up of work in your head isn’t quite so confused and overwhelming.

What you can also do is start to plan out when you’re going to do what. You might have a few deadlines for Monday and then loads of deadlines on Friday. Planning out which pieces of work that are due in on Friday are going to be done on which day…divide it up so you know what you’re doing on Tuesday, Wednesday. You’ll realise that having 12 deadlines for Friday isn’t quite as scary as having three deadlines a day between now and then, for example.

If you’re still overwhelmed, look at each task and break it down further. Rather than saying, “Press release”, break it down into “research press release”, “double check client’s preferred format”, “leaving for 24 hours and proof-reading properly”, “writing out a plan, filling that out and reviewing it…”, “adding notes”, “checking format”. Breaking tasks down into the smallest components possible really helps me, I can look at a task and think, “OK, I have to research this”, which is smaller and easier but helps me get to the overall aim of getting the press release done.
Different people prefer different ways of planning – it might be a to-do list on paper or a mega complicated computer programme. You might follow the GTD (Getting Things Done) system, or your own preferred way of managing and planning. Now’s the time to really make the most of your systems and do everything you can to make your next few weeks as planned and organised as possible.

English: Jump! Deutsch: Spring!

English: Jump! Deutsch: Spring! (Photo credit: Wikipedia)

Another thing to remember when you’re feeling overwhelmed is that you mustn’t used that as an excuse to not take a break – even just 10 minutes away from your desk, popping outside, making a cup of tea or listening to the radio can clear your mind and give your brain and your fingers the rest they need to carry on. And usually, even if you think you can’t spare 10 minutes, it can really clear your mind so that when you restart you will feel more in control.

Something else to consider – and it might seem a bit strange when you’re panicking about work – is to surround yourself with calmness! Make your desk neat and tidy, so you don’t get stressed just looking at it, control your to-do list – if it’s eight different pieces of paper, each with three different tasks on, it just doesn’t help. Also, if it’s full of things that might be nice to do but aren’t actually necessary, when you’re overrun with work, take those off it. Make sure your list reflects just exactly what you need to do. Other things can come back on when work slows down.

Also, in terms of feeling calm, don’t be tempted to drink eight double espressos to keep going – it’ll just give you the jittters and make you feel more stressed than you already do. If you really want to help, try something like chamomile tea, but to be honest, it’s so gross I can’t recommend it!

Another thing to consider, if you’re feeling panicked and overwhelmed, is to ask for help. This can be to ask for someone’s advice or support on how to cope with how you are feeling. I know that Lorrie – my usual co-host – and I do this quite a lot. We’ll send the other one an email, going, “Argh, I can’t manage, I have too much to do!” and the other one will reply with reassuring words or useful advice. Sometimes, just getting someone else’s perspective can really help.

The other way to ask for help is actually to ask for practical help, if there are any work-related tasks you could pass on to somebody else. This might be paying a friend to do your accounts for that week, or hiring a VA for 3 hours to find information for your research, or fact check and proofread your articles. These are quite handy, one-off ways of dealing with a massive workload, even if – in the normal running of your business – you don’t need to hire staff to help you out.

There are also tasks that are important but don’t take much mental energy. So, things like doing some filing, transferring figures into a spreadsheet, double-checking article formatting so they’re all the same…so those kinds of tasks can be good for those points of the day (tends to be mid-afternoon for me, where I just think, “I can’t think, I can’t do anything!”). You still feel good that they’re done but you haven’t had to use any precious mental energy, so you can use that for writing later when your energy picks up again.

Now, when we’re overwhelmed, there’s a massive temptation to multitask. But focusing on one thing at a time is a lot more productive and a lot less hectic for your brain. Trying to multitask when your mind is in a panic is destined for disaster. So, don’t be mentally planning one article while writing another, and keeping half an eye on your email inbox, all at the same time.

We all kind of do this, but try your best to keep your focus back and think about what you’re doing before moving onto the next thing. It’s calmer, it’s more productive and you tend to do much better work.

Overwhelmed

Overwhelmed (Photo credit: Walt Stoneburner)

Now, the next suggestion for managing overwhelm as a freelancer is certainly easier said than done, but it’s really helpful if you try to reframe how you perceive what’s happening. We all get caught up in, “Oh my god I’ve got too much to do!”, while forgetting that having a lot to do is really a sign that your freelance writing business is going well. It means you’ve either got a lot of clients or that the clients you’ve got really value you and are sending extra work your way. We get caught up in the moment and panic, but if you step back,and reframe, you can think that people like what you’re doing, that you’re marketing yourself well, and that you’re doing a good job. It’s often a good thing even if it doesn’t feel like it when you feel like you’ve done nothing but type for days.

And at some point, maybe within a week or a month, your workload will calm down and you’ll get some breathing time. But don’t just stop! It’s the ideal time to get on top of those regular, predictable tasks that you might have been skipping when things were hectic. Sending out marketing information, managing your social media feeds, replying to emails that might have been overlooked…it’ll get you back on track with what you were doing and then, the next time you feel overwhelmed, you’ve already got ahead and you can get on with the writing work.

So while feeling overwhelmed can be awful, hopefully these tips will help you manage it when it feels bad. Sometimes, feeling overwhelmed can give you a real buzz; it’s not necessarily a 100% bad experience. If you’re getting on with it and doing a good job, it can feel brilliant, boost your confidence, focus on things that are important.

But if it does start to feel stressful and unpleasant, do consider planning things, breaking things down, getting your to-do list under control, taking breaks, asking for help, using points where you feel like you can’t think to do repetitive, dull tasks, aiming for uni-tasking rather than multi-tasking, and trying to reframe what’s happening in a positive light, and hopefully that will help make the experience a bit better when stress overwhelms you.

Now it’s time for my Little Bird Recommendation of the week. This week, it’s a TED talk. Now, you’ve probably come across TED talks – they’re speeches that are usually under 20 minutes, often under five, that are inspirational, clever, funny, informative, and if you just search on Google or YouTube, there are hundreds of the things about any topic imaginable.

The one I’m recommending this week is by Renny Gleeson, and it’s called “404: The Story Of A Page Not Found” and it’s about those dreaded error 404 pages you find when your page cannot be found. We’ve all seen them and they’re kind of frustrating. This talk kind of reframes them – Renny Gleeson talks about some brands that have turned it around and made their 404 pages fit in with the whole ethos of their website, whether they’re funny or meaningful. The real message of this video is that things can go wrong, and we all make mistakes that can be dreadful, but it doesn’t have to be a disaster – as long as you handle it well, it can be a positive thing. And so that’s my recommendation this week – if you go to alittlebirdtoldme.podomatic.com, there’s a link to the video there.

I really hope you’ve enjoyed this podcast. I’ve been Philippa Willitts and we’ll see you next week.

Podcast Episode 26: How to turn down / disconnect from a client or supplier without losing your professionalism or gaining an enemy

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As well as saying yes to clients, customers and contractors we also sometimes have to say no. However working out exactly how to do this tactfully can sometimes be tricky. In this episode, Lorrie and I talk about several situations where you might need to say no, and how to go about it.

Show Notes

No More Useless Meetings – Liz Sumner

Carol Tice – @TiceWrites

That’s Not What I Wrote! What to Do When You’re Hit With Heavy Editing – Sophie Lizard at Make a Living Writing

Topsy

Guest blogging for exposure, brand building, backlinks and more

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Transcript

How to turn down / disconnect from a client or supplier without losing your professionalism or gaining an enemy

LH: Hello and welcome to episode 26 of A Little Bird Told Me: the freelance writing podcast about the highs, the lows, and the no-nos of successful self-employment. You can find us on the web at alittlebirdtoldme.podomatic.com, and from there you can subscribe to the podcast in any number of ways, and you can also find the link to our Facebook page, which is full of information about past episodes and topics of interest to freelance writers, editors and whatever, really!

PW: Now, the first thing we want to do is apologise for not getting an episode out last week. We really try hard and normally get one out every week but, occasionally, we can’t both find a time where we’re both free to record. Our windows didn’t match up, we were really busy, so we’re very sorry about that. We’re back now!

Two Women in an Office

Two Women in an Office (Photo credit: cali.org)

Today we are talking about something that might initially sound counter-intuitive to a freelancer, and that is how to say no to a client, how to turn down work, and how to disconnect from someone who either wants you to work for them, or who you have worked for before. However, learning how to say no and respect your own boundaries, both professional and personal, is really important. Other times we might need to say no to other types of people, like suppliers or other freelancers – I even spent some time having to say no quite persistently to a local freelancer I’d connected with on LinkedIn who practically spammed me about joining a local networking group. So it comes up a lot, but mainly we will be talking about dealing with clients, because this is what comes up most for the average freelancer (and the above average one).

PW: I am Philippa Willitts…

LH: …and I’m Lorrie Hartshorn. And the first thing we’re going to talk about is how to turn down an invitation to a meeting.

PW: Mmmm..

LH: Poor Pip! The “mmm” says she’s speaking from experience! Now, when it comes to turning down meetings with people, lots of us struggle. We Brits in particular – and we women in particular – are socialised to be nice and polite, but when you end up accepting an invite to a meeting you don’t think will be useful, and you’re too polite to cut the meeting short once you’re there, you can end up wasting an awful lot of otherwise chargeable time. One meeting can eat up half a day, and if you’re lucky, you just get your time-wasted; if you’re unlucky, you can end up being mined for information you don’t want to give out, including details about your business, contacts and clients, in a bid to keep the conversation flowing.

PW: Yes, sometimes we might have been slightly misled about the purpose of the meeting, and other times it just becomes quickly clear that we, and the person we are meeting with, are not going to be able to work together, for any number of reasons. We might just have had different expectations, we might work differently, or we even could just find that we dislike the other person. Not that anyone could dislike myself or Lorrie, though.
LH: Of course not, we’re completely lovely! Going back to what you said, I’ve actually been actively misled in the past, by someone who was keen to get a meeting with me, and to whom I’d already given the brush-off via email and phone. When I realised that the apparent reason for the meeting was actually fake, to all intents and purposes, it really annoyed me. Needless to say, I cut that one short!

PW: Yes, much as we can try to judge someone’s character or motives, it doesn’t always work out the way we’d want it to. Also, other reasons could just be that it would involve a lot of travelling and the discussion could easily take place by phone, for instance.

LH: I spotted a really helpful article by a woman called Liz Sumner, who describes herself as a coach, planner and facilitator. On her website, Liz outlines how to determine whether a meeting is worth having. Entitled No More Useless Meetings, the article (which is quite old but still useful!) actually discusses how to have productive meetings. But, the same rules can be applied, I think, when you’re deciding whether you want to have a meeting at all.

LH: Firstly, she says you should ascertain the purpose of the meeting. Then decide whether a meeting is the best way to achieve that aim. Secondly, identify the desired outcome – imagine the best possible result of the meeting, and the changes you’d like to see follow it. Thirdly and finally, in this case, if you decide to meet with someone, actually design the meeting. Outline exactly what you want to talk about, and in which order. And I would add, identify what you don’t want to talk about as well to make sure the meeting doesn’t get steered in that direction.

PW: The idea of designing the meeting is a good one. It makes sure that neither you nor the other person is going to turn up expecting something unrealistic. By doing this, you are both agreeing, in advance, the purpose of the whole thing.

LH: Definitely – defining what you want from a meeting can feel a bit bold and pushy when you’re first starting out, but it’s a sure-fire way to make sure no one gets their time wasted – not just you, the other person as well. If you ascertain what the meeting’s going to be about but you don’t think it’s worth a trip out, which involves travel time, travel costs, the cost of any drinks or food you purchase, plus the time spent getting suited and booted. Some of us women wear different things in the house than we’d wear to a meeting – heels, put make up on, do our hair…

PW: Are you suggesting that when you’re at home, you’re not wearing a smart suit and heels?!

LH: Do you know, I read an article about this the other day. I hate to say it, it was one of those “mompreneur” articles – I hate that word!

PW: Mmhmm.

LH: Haha, I know Pip’s making that noise because, like me, she hates the word ‘mompreneur’. If you’d like to know more about why we do, come and chat to us on Facebook – this probably isn’t the platform for it! But yes, this article was pretty patronising – something like, “top 10 rules for mompreneurs working from home”, and it was saying that you should never work in your pyjamas and that you should always be suited and booted. It’s ridiculous – I’m not going to sit there in a trouser suit at my kitchen table, with my stiletttos digging into the lino.

PW: Get spaghetti on it at lunch-time!

LH: Yeah why not?

PW: I mean, if that’s what you want to do, then do it – but there’s certainly no obligation. For me, at least, one of the joys of freelancing is that it doesn’t matter what I’m wearing.

LH: As I mentioned in one of the early episodes, I can’t work in my PJs – I have to get up and sorted – but that doesn’t involve wearing a suit! So, to go back to the original point, what you can do is explain that your time is limited but that you’d be happy to have a brief phone or Skype meeting. Because phone contact cuts out a lot of the small talk, I find it’s also a good way to force – in the nicest sense! – people into letting you know what they’re really after. There’s only so long you can string out a phone conversation.

However, there are going to be some meetings you just don’t want to attend – on the phone, in person, via Skype, via email. I’ve had invites from fellow self-employed people that I’ve got to know on social media, for example. Some of the connections have been really useful but, in other cases – and I’m being brutally honest, here – there’s been no discernible gain for me in the situation – for a variety of reasons. And while I’m happy to help and advise fellow freelancers online, I’m not one for arranging lunch-dates that have no mutual benefit. I’ve done it in the past and I’ve been left feeling cheated and exploited.

PW: That’s it. Plus that will change from occasion to occasion. While it might be a lovely thing to do when you have some down time, but equally if you are having a mega-busy week and you spend three hours doing something that feels pointless or exploitative, you are bound to be resentful about that!

LH: A lot of the advice you see out there, for declining meetings, is usually – I think – a bit too soft. It’s often that you should let the other party know that you’re busy at the moment. However, there seems to be little advice out there for if you just don’t want to meet the person at all.

PW: Yes. And back to the whole British thing, I think a lot of us (myself included), would be tempted to go with, “Oh, I’m really sorry, I’m busy on Friday!” rather than try to tackle it in a way that might look bolshy or unreasonable, by insisting that actually, we just don’t want the meeting to happen.

LH: Yeah, it’s really easy to lose your nerve at the last minute, particularly if the other person is quite authoritative or a really good speaker.

PW: Or, indeed, just really keen! That always makes me feel guilty!

LH: I heard from one of our listeners the other day – I actually had a meeting with someone who listens to this podcast – that he thinks you’re too nice and too soft! I think this proves it! 😀

PW: I’m just the right amount of nice, actually 😉

LH: Yeah, I reckon you’ve got it about right. Then again, I’ve seen you in fierce mode!

PW: This is true, you have. So trust us, I can have my moments if I feel I’m being badly treated, or indeed if somebody else is!

LH: Yes – she’s very fair and very lovely. And as well you should be fierce when you need to be! Being polite is one thing; being taken advantage of is quite another, and woe betide anyone who trifles with Philippa!

LH: My take on saying no to meetings, to go back to the point, is that it’s no good making vague, “Oh dear, busy at the mo but we really must do this…um…some time…” kind of noises, because if the person really wants something from you, they’ll make sure to rearrange, which takes you back to square one. So, iff you’re not interested in working with that person in future, there’s nothing to stop you saying, “Thanks for the invite – however, that’s not really a direction I’m looking at taking my business in at the moment. I’ll let you know if there are any changes of plan.” So the ball’s in your court. Or, “Thank you, but that’s not something I’m going to be interested in.” You can obviously pad it out with comments about being busy to soften the blow a bit, if you think it’s necessary, but I do think a core of honesty is the best way to empower yourself and get the message across that you just don’t want a meeting with that person.

PW: Yes, a phrase I’ve used a few times is, “I just don’t have the space for that at the moment”, or similar, just making clear that I am not only busy, but that I’m prioritising other things – it’s not something I am willing to squeeze in. How you say it is also important. There are people who will refuse to take no for an answer, such as sales people. If you get the impression that the other person might choose to not “hear” your refusal, you have to make sure you sound firm and uncompromising. You have more important things to do than to send several, “no, really!” emails to them! So say it in a way that makes it very clear.

LH: So the next thing we want to talk about is something you’d perhaps feel even more delicate about, and that’s saying no to a client who can’t pay enough

PW: This will happen, from time to time, though most often it will be them that says no to you when they hear your prices. They’ll ask you for a quote and they’ll tell you you’re too expensive.

LH: It can actually sting the first time someone tells you you’re too expensive – it can really knock your confidence. In my episode about raising fees, I did mention that raising fees can help you attract higher-paying clients and ‘turning off’ lower paying clients. But the first time someone says, “Ooh, no…” they’re not always very delicate about it!

PW: “You charge WHAT?!”

LH: “Oh my God, that’s extortionate!” Haha! But yes, it can be a knock to your confidence.

PW: Definitely, so yes, most times it’ll be them who turn you down. But sometimes, instead of you telling them your price, you might ask what their budget it. And sometimes, it’s nowhere near the price you expect, so you’ll be in a position where you need to turn them down. In theory, they could up their budget, but if it’s so far below what you’d expect that you’d just say no, it’s not usually realistic to come to a mutually beneficial agreement.

I did read a brilliant response that someone suggested for this situation – if someone is hoping you will write for pennies. I think it was Carol Tice from Tice Writes, suggested saying to them, “Feel free to come back to me when you are in a position to pay professional prices”. I love it!

LH: Ouch! Very much ouch! Like anything, there are different levels of pay in copywriting – some people can’t afford as much as others, and that’s absolutely fine. But, as you say, some people are asking for the moon on a stick and offering a couple of quid in return. At which point, a pithy remark like that would be quite tempting!

PW: Isn’t it?! So yes, as we have discussed on this podcast numerous times, you have to work hard in this job, and undervaluing your skills and capabilities is an absolute no-no. Don’t even consider work that pays a pittance, and be sure to be clear with people who expect you to work for nothing, or virtually nothing, about how unwilling you are to do that, so that you don’t have to waste any more time on them, frankly, by not being absolutely clear during the first contact. Just because someone’s a friend of a friend of a friend, they’re not entitled to ask for a ridiculously low rate.

LH: It’s amazing to be how many more people – even over the last few years – are willing to ask for work at an exploitative rate. They’re willing to say, “Can you do this for £10?” and I’m like, “Would you do it for £10?!”

But I think it’s important to distinguish the micky-takers and people who just can’t afford you. There’s nothing to stop you, in that case, to stop you saying, “That’s a bit below what I’d ask, so I don’t think we’re going to be able to work together on this, but if you try X person or X website, you might be able to find someone a bit more in your budget.”

PW: Yup. Another situation where you might find yourself syaig no to work is if work comes your way that you really don’t want to do for ethical reasons. Sometimes some work might come our way that we really don’t want to do, and sometimes this due to an ethical dilemma. We’ve each got our own ethical standards, and they will differ from person to person, but a situation can occur when someone asks you to do some work that clashes with something you believe strongly in. It might be that it’s for a company you hate, or on a topic that you are really opposed to. What each person does in this situation will vary, but it is a really valid reason to say no, if doing the work would make you feel uncomfortable or ashamed.

LH: Yeah, there’s definitely no point taking on work you really object to ethically. It’s not fair on you or the client, because there’s no way you’ll be able to submit your best work for, say, a gambling firm if you’re a strict Muslim, or a meat-packing plant if you’re a committed vegan.

PW: Exactly. However this situation can be especially difficult to deal with, because if you are open about your reasons for turning the work down, the client could reasonably understand you to mean that you think they are being unethical or unreasonable. So it has to be done carefully, especially if it is with somebody who has given you a lot of other work – stuff that doesn’t raise your ethical hackles! – and who you hope to work with again.

PW: When I’ve turned down work for moral reasons, while it might be tempting to say, “OMG I can’t believe you expect me to write about THAT!”, it’s not the way to do it. Instead, saying something like, “I’m going to say no to this piece of work because it is a really uncomfortable subject to me”, or “The subject of this particular piece of work is something I am opposed to, so I won’t be able to write it”. If they are a client you otherwise work well with, this should normally be received well. And if they’re not, then it doesn’t matter!

PW: Quite often, a good client will know if they are suggesting something controversial, and will check with you anyway whether you are happy to write it. This makes it a very easy discussion.

LH: I think one important point to make here harks back to something you and I have discussed in the past, Pip, and that’s writers refusing to write about anything other than their absolute favourite subjects – usually something really niche. We’re not suggesting you reject 99% of your incoming work because it’s not part of your artistic vision – we all have to write about things that aren’t the most interesting, it’s just part of the job and it pays the bills.

PW: Yes, that’s true. What we are talking about here is somebody asking, like with Lorrie’s example, a vegan to promote a meat packing factory. Something that would actually cause them to lose sleep and question their morals. We are not talking about someone who would really prefer to only ever write about travel refusing work just because it’s not about travel.

LH: The next area of saying no we wanted to talk about is saying no to suppliers who are too expensive. Now, it’s worth noting before we go any further with this segment, that “too expensive” is usually a subjective thing. One person’s too expensive is another person’s perfectly reasonable.

PW: Absolutely. We see this all the time as freelancers – those who enquire about your prices tend to have wildly different expectations and can be equally horrified or amazed by the very same figure!

LH: If you’ve done your research, though, you should know which sector of the market you’re targeting, and know in yourself – when you’re having a nice confident day at least – what a reasonable fee would be in that context.

LH: When I made the transition from single copywriter to my now mini-agency set-up, I had to advertise for copywriters to join my roster. I got a lot of responses, many of which were from people asking for far more per hour than I was able and/or willing to pay. So, it was up to me to tell them that I wasn’t going to hire them. I didn’t want to give lip service to people who’d spent time applying to me, sent me their CV and information, etc., so I was honest. I thanked them for their interest and explained that their requested salary was too high for most of my clients (I have a lot of SMEs on my books). And as I mentioned in my last episode, on how to raise your freelance fees, the one thing you shouldn’t do is apologise. No matter what service you’re declining, you can be perfectly polite and say something like, “Thanks for getting in touch” or “Thank you for the quote” and then add, “I’m afraid the price you’ve given me is more than I was hoping to spend, so I’ve decided to go with someone else.” If they’re significantly out of your price range, you can also say that to prevent them coming back with a marginally lower quote. Make sure you leave no room for wiggling in the way you close your email (I’m assuming you’re communicating by email, but the same goes for phone or face-to-face chat), but be friendly, polite and thankful that they’ve taken the time with you.

PW: Yes. You might be hiring a web designer, or other copywriters, or even buying equipment. You are as entitled to say no to them, as they are to you. When I had to buy a big chunk of equipment to make my office more accessible, I had dealings with several different suppliers, and the quotes I got varied massively. When you’re faced with a difference of several hundreds of pounds for – in that case – exactly the same equipment, it’s very easy to say no to people. It’s the same thing if someone is providing a service, or equipment where the price difference is less obvious – we’re still allowed to choose who we like to hire, just like people choose us.

LH: Definitely. A lot of it will be based on feelings or how someone deals with you. It was quite telling to me that some of the high-earners were extremely friendly and open when I got in touch and said they were out of my budget, while others were horrible, quite belligerent and, in some cases, actually a bit whiney about it! Never an attractive thing! I had one person get in touch asking for significantly more than anyone else at all…

PW: Worth noting that that person had literally no copywriting experience, and yet the amount she wanted per hour, was way more than most other copywriters would actually charge.

LH: That’s actually not the person I was thinking about, but now you come to mention it, that’s the most belligerent person I encountered. It was very much, “Oh. Right. Oh, well if you’re not going to pay me that, then I suppose I could accept less, but I’m not happy about it.” And this is a person with no experience, no specialist area, no knowledge of SEO or B2B copywriting – they just wanted to make the transition and seemed to think I should do them a favour. No, no, no.

The person I was actually thinking of got in touch asking for close to £100 an hour, which for SME clients is out of the ballpark. When I said no, you’re way out of my clients’ reach, they asked me what I’d pay and I quoted a figure that was a world away. And they went, “Oh, well I’d go for that!”

PW: Hahaha!

LH: What a chancer! While the more professional ones had confidence in their fees, others had just been trying to get as much as possible. If that sounds like you, please go and listen to Pip’s episode on setting your fees.

PW: And I think what you said about the more professional ones saying, “OK, thanks, never mind” – you do get used to doing that when you give someone a quote; some will say you’re out of their budget. And you learn quite early on that that’s how it is, and to those people you send a polite reply saying, thanks and good luck with the project. Can you imagine if you responded with a snarky remark or, “Ignore my quote and I’ll charge you 10% of my original fee.” It doesn’t work.

LH: It’s now a luxury to get a response to a pitch email sometimes! I got in touch with someone recently – through a pitch email – and suggested they take me on for a trial. They got back in touch, said, “Like your style – let me think about it.” I left it for a month and checked back in, in a friendly confident way, but still giving them a get-out clause if they needed it – nothing apologetic or hesitant, but something like, “How are you feeling about going ahead with this? Is it something you’d like to move forward with or not something you’re looking at for now.” And they got back in touch to say they weren’t looking at working with me for now, but thanks very much. No one felt bad, we all know where we stand and it’s all good.

PW: That does relate well to a point I want to make, which is that I always endeavour to treat anybody I deal with in my working life with respect.

LH: God, yes, absolutely 100% vital. And I don’t understand why people sometimes don’t!

PW: Absolutely – even on a purely mercenary level, even if they can’t afford me this week, they might have found a massive investor by next week and hire me. If, instead, you’d gone, “Ha! You think I’ll write for THAT?!”, then they’ll find someone else. Or the person whose company doesn’t want to hire you based on what they perceive to be high fees might, next week, move to a different company with a more flexible budget. You don’t want to have been rude to them. I got a new client last week because, 5 months ago, I’d done him a favour. I hadn’t had anything to gain from it at the time, but I did it and it took quite a lot of time. Now, 5 months later, he needs a writer and he came straight to me.

LH: That’s brilliant, and it really does prove that a professional working manner pays dividends.

PW: Definitely. It makes good business sense, and also it means I don’t feel bad about myself by the end of the day. I’d hate to get to 5pm and think, “I was rude to four people today!” It’s a win all round.

LH: So the final thing we want to discuss is saying no to, and moving on from, long-term clients or customers.

PW: One of the hardest ‘disconnect’ situations you might find yourself in is having to say no, or say goodbye, to a long-term client. There could be any number of reasons that this could occur – you might up your prices and they can’t afford it, or they might have a change of direction you’re not happy with, or a change of staff, or any number of things really.

LH: I touched on this in my solo episode about raising your fees, actually, and I read a number of articles around the topic at that time to see what other people’s takes on ‘breaking up with’ clients were.

PW: Yes, you handled it well in that episode, particularly looking at the difficulty of raising prices when you know that your longest-term client is actually your least affordable one now.

LH: Some people were suggesting that loyalty should always win out, and that you should never lose a long-term client because your fees have gone up. I can definitely see where they’re coming from and, as I mentioned, my longest-term clients have the lowest fees for exactly that reason: I try to limit most of my fee increases to new clients, who start out with me on a higher fee rather than experiencing an increase. But at the same time, I have raised the fees I charge to them because…inflation!

PW: I remember talking about this with you at the time you were starting to increase your prices, and it is such a tough situation to deal with.

LH: Definitely, and it’s something I really wanted to find a solution for that would work for both me and my clients. One way I’ve dealt with it is to shift from a copywriter to an agency set-up. I now – with the permission of my clients, of course, and with NDAs in place! – subcontract most of the work for a few lower paying clients to copywriters who are junior to me. The work gets done to a high standard, I pay those copywriters a fair wage, and I proof-read and edit everything before it goes back to the client, and I give feedback to the copywriter who’s done it. The client gets work, the copywriter gets training and I save a huge amount of time. It just allows me to keep the client on and prevents the client from having to start all over again – after years – with someone they don’t know.

PW: You’ve worked out a really good solution. However some people wouldn’t be in a position to sub-contract work, or find a way around it. So if somebody comes to the eventual conclusion that a client is unsustainable – if they are unwilling to even consider raising your fees even as your offerings have improved – they need to somehow, ideally tactfully, withdraw.

LH: Going back to what you said earlier about doing your now-client a favour, it’s one of those times where I think it’s good to be helpful if possible, even if you feel you’ve been treated a bit shoddily. If I hadn’t been able to sub-contract the work out, I would have done my best to provide a hand-over service to the client by sourcing – although not taking any responsibility for (as a bit of a caveat!) – another good copywriter to do the work at the fee I was previously accepting. That way, you’re retaining goodwill with the client and winning a new friend, or strengthening a friendship, with a freelancer.

PW: That’s a really good point. Make suggestions of other copywriters you would recommend. Don’t just leave the client in the lurch. Also, if you can, then give them plenty of notice. If you have written 5 blog posts a week for a client for 3 years, it’s really not on – if at all avoidable – to just say, “Oh, by the way, from next week you need to find somebody else!”. I mean, you’re not under a contract as an employee, but in terms of making it as easy as possible, it’s a good thing to do. You want to leave with goodwill between you if at all possible.

LH: Definitely. The ideal situation is that your client will say bye-bye, and then three months down the line (or three days down the line!), they get back in touch saying they miss the knowledge you had of the company, and the work you provided to them, and that they’re willing to negotiate a fee you’re happier with.

PW: “What was the fee you wanted again…?”

LH: I got an email from a client the other day, just saying, “Help.”

PW: Hahaha!

LH: It’s nice to know you’re needed!

PW: Very much so! This whole discussion does feed into an overall situation where it is quite tricky to be self-employed. You have to be responsive all the time, but not reactive. You have to be really, really nice to people but not walked all over. You have to say yes and no and yes and no, sometimes in the same conversation. There is a lot of nuance, and sometimes conversations with the same person need to be judged and pitched differently.

Always keep in mind both how you want to be treated, and also how you would want to be treated if you were in the other person’s shoes. And for me, if I was asking someone for something unrealistic or unreasonable, I would rather someone told me, rather than fobbed me off for fear of embarrassment or awkwardness. So sticking up for yourself does not have to mean treating other people badly. And being friendly and professional does not have to mean always saying yes, even when something is not in your interests.

LH: Absolutely. Sometimes you have to say no to retain your self-respect. I lost my first ever client recently – and it was, to be honest, someone I was more than happy to lose – because I objected politely to being paid significantly and consistently late. The client was offended by me suggesting pre-payment options and sent me the first snotty email I’ve ever had about my work, which was a nasty surprise. But, it just goes to show that even if you’re 100% reasonable – and I think I was! – you can’t always win.

PW: It’s true. And I supported absolutely Lorrie’s challenging of them, and her horrified reaction to their response! Sometimes, no matter how well you handle something, the other people don’t play ball.

LH: Yes, we were both pretty surprised, weren’t we? Here are three easy options that will allow you to pay the same, get the same work but also enable me to get paid on time – for once! Who would think it’d be so objectionable?

PW: But actually, it just goes to show that we can only ever control our own responses in a situation. We can do our best, but other people’s reactions can be disappointing and surprising. So, at the end of the day, what is most important is that we are happy with our own reactions and behaviour.

LH: Totally agree. No matter why you’re saying no to someone, make sure you treat them how you’d appreciate being treated and – unless you encounter a complete plonker as I did recently – you should be on the right track!

PW: And that leads us to our A Little Bird Recommendations of the week! Now, my recommendation is a blog post about how to handle being heavily edited. Now this can apply to any kind of writing – if you send a manuscript off to a publisher and it comes back covered in red pen, or you send an article to a magazine but when you buy a copy it barely resembles what you wrote. With commercial work, if you send it off and they come back with loads of changes…it’s a shock and it can feel quite insulting. It can be difficult to know how to handle – some edits you might not agree with.

LH: I’m interested to hear the reactions to this, because I’m an editor and I’m usually on the other end.

PW: Yes, it points out that editors are just doing their job. “Ask yourself these questions,” it says. “Are opening and closing paragraphs redone but the mid-section unchanged? If so, they may be aiming for stronger reader engagement and it’ll be worth your time figuring out their tactics.” Next, “Are paragraphs reshuffled? If so, learn their preferred structure.” And that kind of thing. Those kinds of questions can really help if you’re writing again for that publication, client or project.

LH: Absolutely – and you could even use it as leverage. “I have a new idea for an article, I’ve written for you before and I’m familiar with the structure you prefer.”

PW: Exactly. So looking at things like…I think this is an American thing, but there’s a whole ‘readability’ thing where a lot of US websites feel they should be readable to a certain age group, and it’s usually very low, so any long words are immediately cut out. I don’t agree, but if a website cuts out any word more than six letters long, you’ll know for next time. It teaches you how to learn for the future, talks about how to take it like a professional and discusses what to do if you’re edited by someone who hasn’t edited before. So there’s also some advice for that – saying you might be able to argue your point if you want to in that situation.

PW: There are also loads of good comments, so it’s well worth a read. It’s called, “That’s Not What I Wrote – what to do when you’re hit with heavy editing” and it’s on the Make A Living Writing blog – I’ll link to it in the show notes.

LH: Sounds like a brilliant article, and I’ll definitely check it out. I do a lot of literary editing, and people are even more vulnerable than usual as writers. If I have to go through and “red pen” it, I feel terrible. But I do have to – that’s what they’re paying me for. But yes, anything that can make it easier for anyone to accept edits, is definitely worthwhile. That article sounds brilliant, and it’s good to know that people shouldn’t take edits personally. Unless someone’s edited it in a way that misrepresents you or is unethical, then you can just revoke permission for them to use the work.

PW: Yes, if it’s not misrepresenting you, and it’s not absolutely horrible, just let your ego go.

LH: My recommendation this week is a brilliant little social media search tool called Topsy. Topsy can be used for a number of things, but – as I discovered in a recent article (I think it was on Copyblogger!) – it can be a life-saver when it comes to finding guest blogging opportunities.

LH: Pip chatted about guest blogging in her solo episode a while back and gave some brilliant tips on how to approach a site or publication, how to ensure your content is good enough quality, and what the benefits of guest-blogging are. But, time is limited, and what I don’t think got covered was what to do if you’re out of ideas for guest posts.

PW: It can happen! It’s an episode on its own – what to do when there’s nothing left to say and you’ve written everything!

LH: By searching for “guest post” in inverted commas (Pip also covered how to do these kinds of searches in another episode and adding in your subject of choice, you can use Topsy to identify guest blogging opportunities across the social media web. Using similar search parameters to Google, you can limit your search by time period, so you’re not putting yourself forward for out of date opportunities.

LH: This same search technique can also help you to come up with topics for posts on your own website. While you don’t want to copy someone else’s article or blog idea – do not plagiarise someone, it’s a horrible thing! – Topsy allows you to see how often posts have been shared, so by studying the activity on there, you can learn to predict what kind of post might be a good choice to drive traffic to your site via viral marketing – basically, by getting people to share it! So yes, it’s fab, very usable, and it taps into Google+ and Twitter.

PW: That’s great – I’d come across people talking about Topsy; I’ve not used it but I’ll definitely check it out now.

LH: So this, listeners, has been episode 26 on how to turn down, disconnect and turn down anyone you might want to diss and dismiss, in the nicest possible sense! We really hope you’ve found the advice useful and that you’ll feel more confident in saying no to things that don’t suit you – low prices, meetings you don’t want, people you don’t want to work with or topics you don’t want to write about.

PW: It’s been an interesting one for us to research, plan and record, because it’s a difficult situation. Getting all this advice in one place will hopefully help! Do check out our website at alittlebirdtoldme.podomatic.com, you’ll find the show notes and links there, plus all our websites and social media accounts. Make sure you subscribe as well, find us on Facebook. Thanks so much for listening – I’ve been Philippa Willitts..

LH: And I’ve been Lorrie Hartshorn, and we’ll catch you next time.

Episode 25: Why and How to Charge More For Your Freelance Writing

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This solo episode by Lorrie is the third in our series of three podcast episodes about money. In episode 23, I talked about how to set your freelance writing rates, and in episode 24 we discussed the practicalities of things like invoicing, chasing clients and setting payment terms. So today, Lorrie talks about under what circumstances you should consider raising your rates, and exactly how to go about it.

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Hello, and welcome to Episode 25 of A Little Bird Told Me: the podcast about the highs, the lows, and the no-nos of successful freelance writing.

 

You can find us on the web at alittlebirdtoldme.podomatic.com, and there you can subscribe to the podcast in any number of ways, including RSS, iTunes, Stitcher Smart Radio or on the Podomatic page itself. You can also find the link to our Facebook page, where there will be plenty of tips, tricks and topics – that gets easier to say every time! – to enjoy. And you can also find links to my websites and social media feeds, as well as those of my lovely co-host Philippa.

I’m Lorrie Hartshorn and today’s episode is another solo effort. As I speak, the lovely Pip is probably out and about, doing something unimaginably exciting but fear not, she’ll be back with me next week for another dual episode. For now, listeners, it’s just me and thee.

GBP Fluorescence

GBP Fluorescence (Photo credit: kevincollins123)

Today’s topic is the third and final of our money-oriented episodes. If you’ve not listened to them in order, I’d definitely recommend you go back and have a listen – we started out with Pip’s solo episode, 23, in which she discussed how to decide what to charge – basically, how to come up with a decent pricing strategy for your work.

Then, in our last episode, we discussed how to go about actually getting paid – things like how to send an invoice, whether to go for pre-payment, how long to give someone to pay – the sorts of things you don’t really know, naturally – and it’s best not to pluck these things out of the air. We tried to take these things in a logical order, you see – deciding what to get paid, learning how to get paid and, now, what to do when you want to get paid more! This is generally the order it’ll happen in in real life as well, so no need to thank us – just realise that we do think about these things in a bid to give you the best advice possible!

When you’re starting out as a freelance copywriter, editor, proof-reader, anything really, it can be baffling when you try and decide what to charge. You see top end copywriters charging, say $500 an hour, then there are those people (I use the term loosely!) who inhabit the slimy bottom layer of freelance sites like Elance, charging ridiculously low prices. If you’ve listened to our previous podcast episode, you’ll know this is a particular bugbear of mine. The lowest I’ve seen – and this was a genuine offer with several very enthusiastic takers – was 15p (that’s 15p UK!) per 500-word article. So when I say that freelancing rates for copywriters vary, I really, really do mean it!

But, because Pip already covered how to devise a pricing strategy in her last solo episode, I’m not going to cover that again. What I want to deal with is just how to go about upping your rates.

So, first of all, why increase your rates?

There might be a number of reasons you might increase your rates.

– You might have been charging too little in the first place (it’s an easy mistake to make, especially when you’re starting out and want to secure any and all work going!)
– You might have more expenses to meet
– You might have too much work coming in, so as I mentioned in my last solo episode, you might want to – for want of a better word – sift out the lower paying clients.
– It might just be time for a pay-rise

Now, the last one sounds a bit arbitrary, but it isn’t. It’s important to remember that, when you’re self-employed, your career path can be a little harder to define. Whereas in a salaried position you might start out as a copy assistant, before moving on to junior copywriter, copywriter, senior copywriter and so on, as a freelancer, you’re just a copywriter. Forever.

But, as I’ve just hinted, that doesn’t mean that you actually stay the same. If you’re serious about your freelance copywriting career, you’ll be engaged in continuous training and development: reading, research, seminars, webinars, online training courses, offline training courses…there’s always something you can be doing to improve and expand the services you offer to clients. And, as you progress, it’s a reasonable thing for you to start commanding a higher fee from your clients. And that’s why I say it might just be time for a pay-rise.

But, the thought of increasing your fees can be a worrying one, particularly if you’re a copywriter who works with a range of regular, long-term clients.

The fear is always there – that the next pound or dollar you add to your fee could be the tipping point for a client, who’ll walk away and find someone else. And yes, if your client is looking for the cheapest deal, there might come a time when they decide that what you’re charging is too much for them. But, if you follow the tips I’m going to give you in this episode, you should be able to avoid that in most circumstances, at least, and start earning the kind of fees you deserve for your work.

50 British Pounds Sterling

50 British Pounds Sterling (Photo credit: deg.io)

So, first of all, make sure you’ve got a pricing strategy in place. As I say, you’ll need to listen to episode 23, which is Pip’s solo episode, if you’re not sure how to go about doing this. It’s one of my favourite episodes, genuinely, and it’s by the lovely Pip, who’s brilliant at breaking things down. She’s had training in delivering training, so she really is very good at breaking down what’s essentially quite a complicated topic. Have a listen: it really will help you if you’re stuck on how to decide what to charge for which services. The key point about a pricing strategy is that it’s not just a set of figures that you pluck out of the air. There are ways to determine how much you should be charging, so have a listen to episode 23 and come back here if you don’t know what they are!

So, the first tip I’d give you when you’re thinking about increasing your rates, be clear with your clients about how the increase will affect them

When you inform your clients that your fees are going up, it’s important to be clear with them. If you normally communicate with your client via telephone, give them a call and then follow up with an email, so it’s there – it’s a permanent record. If you normally email them, send them a message and then follow up with a call if necessary (so, it’s the other way round). Stick to your normal communication method, then follow up.
It’s important at this point to make the transition to a higher fee as easy, clear and justifiable as possible. You also need to let your client know that they’re valued by you, so think carefully about how you word your communications with them.

While I wouldn’t suggest walking your client through exactly why you’ve decided to charge what you’re charging, it’s important for you to outline clearly how it’s going to affect them, and what they’re going to get for their money. But, while you’re doing this – remember two things: one, be honest with them and two, don’t apologise.

As I’ve progressed as a freelance copywriter, my fees have increased. I ask far more from a new client now than I would have done ten years ago. And, while in retrospect I think that my fees from ten years ago were far too low (which is a very common thing!), there’s no way I should have been charging then what I’m charging now. My skills are hugely improved, my knowledge has increased, I have more years of experience and commitment behind me.

So, when it comes to my long-term clients, I value their loyalty and that has to stand for something. I’ve had a number of them on my books for years now, so I’m not about to charge them the same that I’d charge for a new commercial clients. I’m not going to increase the fees I charge them by a huge jump. However, there did come a point where I was charging one client considerably less than any of my other clients, and I had to increase my fees to make it worth my while keeping that client on, and dedicating a large amount of time every week to working for them.

So, I had to come up with a figure that would suit me but not price me out of my client’s reach, for loyalty’s sake. I sat down and considered all of the following:

– my client’s budget and sector
– how long I’d been working for them
– how many pay increases I’d had since working for them
– how many hours work I did (or indeed, do!) for the client each week
– how much more I could be earning if I did the same amount of work for another client each week
– why I deserved the pay increase

In the end, I came up with a logical, ultimately justifiable figure, and I set about emailing the client with a proposal. It’s important to do this in a professional way, even if you chat with the client on a daily basis.

 

In my email, I explained that, like any other business, I had a pricing strategy that allowed me to keep my business flourishing. There’s no shame in that: I look after my business. I reiterated how important the client was to me, and outlined the fact that I’d not increased my fees for around two years. I detailed some of the training I’d been undertaking and described how the pay increase would allow me to continue to deliver even better results to that client in future. The increase was included in the email as an easily digestible percentage figure, you know – increased by X% – and it wasn’t something overwhelmingly large.

I bullet-pointed all of the information and submitted it, topped and tailed with the same kind of friendly communication that my client’s come to expect from me on an almost daily basis.

The response came back and it was a positive one. No one’s going to cheer about having to pay more for something, but the price was considered fair for the work I deliver and the communication was appreciated. And that’s the result you’re looking for.

So, to sum up, when you decide to raise your fees, you need to be a number of things.
Firstly – clear. Clear with yourself and why you’re doing it. Clear in your own mind about why you’ve gone for that particular figure, or percentage increase. And clear with your clients about how it’ll affect them.

Secondly, be confident. Be confident in your services, and know in yourself that what you’re charging is the right amount. If you’re not sure about it, you’ll have a hard time convincing anyone else. Do your research, position yourself carefully in the market – find a nice middle ground between ridiculously high and ridiculously low! – and that will help you to feel confident that you’ve made the right choice, even if you lose some clients. Be confident when you’re informing clients old and new about your rates – you’ve got nothing to apologise for, and confidence helps you to be professional.

And thirdly, be consistent. Offer your clients consistently good value for what they’re paying. Offer them consistently good work. If a client can rely on you, that’s one more reason to pay you what you’re asking.

Also, be consistent in what you charge a particular client, and how and when you increase your fees with them. It might be that you charge different clients different amounts based on their spending capacity – I charge charities less than commercial clients, for example, and I know that Pip charges charities and students less – but be discreet about this (not secretive, just discreet!) and always keep a record of what you charged who, and when. Clients will know, realistically, that your rates might vary, but if you end up mixing clients up and getting your rates wrong, or trying to implement another fee increase after just six months because you’re mistaking one client for another, it will make you seem sneaky and underhand. So keep close tabs on your finances and on what you charge different people.

So, I hope this has been a helpful guide on how to go about increasing the fees you charge for your freelance writing services. We all want to make as much money for our time as possible – there’s no crime in that – but it’s good to really assess your actions so you can be sure that both you and your clients are getting the best deal possible.

As I mentioned in my previous episode, increasing your rates can actually be an effective way to cut down the number of low-paying clients you have – it might sound mercenary but it’s the nature of the beast. As your career progresses, you can’t afford to fill your working day with work for a client who pays you just a third or a quarter of what someone else could. It doesn’t make any sense. You need to let your clients find someone more affordable if you’re getting too expensive to them – the solution isn’t to keep your rates low forever. It’s not sustainable.
Increasing your rates will leaving your clients free to find someone more affordable – and to manage your time better. By freeing up some time and spend more of your working day focusing on the clients who can afford you, you can ultimately improve your offerings, cut out any rushed pieces of work, halve the stress, and spend more time on the training and development you’ll need to progress, in time, to a point where you’re able to attract and cater to even more highly paying clients. It’s a cyclic thing.

Before I go, it’s time for this week’s Little Bird Recommendation. I’ve been thoroughly told off by the ever-reliable Pip for repeatedly forgetting to include one in my solo episodes. So, this week, I’m being good – I’m making a concerted effort!

 

When introducing Little Bird Recommendations, Pip and I have said that we might share tools, videos, blog posts, or tweets. I realised I hadn’t yet featured a tweet. So, I noticed a tweet recently that was being retweeted a lot, and I really liked it. It was a tweet by someone called Michael Scott Monje Junior, and he wrote, “Look, I might be the odd man out here, but I think calling yourself a social media guru is the opposite of effective…” and it’s been retweeted and favourited left, right and centre.

 

I think it’s an interesting insight to effective and non-effective communications on social media. If you’re calling yourself a guru, for some people, that’s pretty obnoxious. Someone contacted me on Twitter and said, “Do you know what an anagram of social media guru is? A ludicrous image. Go figure!” And it’s true, we all know the types who frame themselves as social media experts – and they might well be, but when someone blows their own trumpet so hard, it’s hard to believe in them and to actually like them.

 

I think it’s really important – especially on social media, where the clue’s in the name – to be likeable. And it got me thinking about an article I saw on Copyblogger recently, called The Key To Creating More Remarkable Connections. Put aside the cheesy title, it’s actually a decent blog post – as most on Copyblogger are. The post talks about authenticity and goes through how to create a professional, authentic online persona. It has some great tips on balancing personal and professional stuff, how often to promote yourself and be salesy, and it basically outlines the content mix for you. I find it a really good guide actually, when I’m wondering whether to be more jokey, more professional, and how often to link people to my website.

So I hope that that recommendation is useful to you, and enough to appease the wonderful Pip, who quite rightly reminded me that I’d forgotten the Little Bird Recommendations over the last few solo episodes.

So, for more of our podcast episodes, including the two previous episodes on money matters, please do go and subscribe to the podcast. You can get regular updates via iTunes, Stitcher Smart Radio, RSS feed, or Facebook – or you can sign up on the podomatic page itself, at alittlebirdtoldme.podomatic.com.

I’ve been Lorrie Hartshorn – thanks so much for listening, as always, and Pip and I will catch you next time.