Podcast Episode 44: Writing for different audiences – experts vs beginners

Podcast
Writers must always keep the reader in mind when they are composing a piece of work, and one factor that should always inform how and what you write is the level of expertise that your audience will have. In this podcast episode, Lorrie and I talk about different issues to factor in when writing for beginners, lay people, novices or experts, including a detailed look at the language, structure and formatting to use. Show Notes Mayfield Handbook of Technical and Scientific Writing Creative people say NO! 30 easy ways to organize your work space IKEA Hackers Lonely Goatherd lyrics 12 Old Words that Survived by Getting Fossilized in Idioms There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS…
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Podcast Episode 43: Keyword research for SEO writing

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It will often be expected of you, as a freelance copywriter, to be able to not only carry out keyword research but also to know how to use it in SEO copywriting. In this episode I talk about the basics of undergoing keyword research, and also provides information about writing for SEO in a way that does not alienate site visitors.     This episode also contains a first - a custom-made video especially for A Little Bird Told Me listeners. Find out how to carry out keyword research using the free Google AdWords Keyword Tool at http://www.socialmediawriter.co.uk/keywordvideo   [youtube]http://www.youtube.com/watch?v=p2kul0SntJc[/youtube]   Show Notes Urban Muse Writer: Listen up! 5 podcasts for freelance writers Catherine Deveney: Equal. Not.  Episode 4: Hot Topic: Writing and Editing for free - is it ever OK? There…
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Podcast Episode 42: Project creep: how to cope with clients who want to stretch your good will.

Podcast
In this episode, Lorrie and I discuss what to do when a client project starts to grow and grow but annoyingly your pay cheque doesn't. We talk about different situations where this can occur and how to extricate yourself from it, as it can develop into a really tricky situation. We also look at whether prevention is better than a cure, how to cope with clients who want to socialise with you, and where to find 37 free ebooks about journalistic writing. Show Notes Let me google that for you Episode 24: The Art of Getting Paid Writers: How not to suck at marketing 37 free e-books on journalism There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe…
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Podcast Episode 41: The Importance of Professional Courtesy

Podcast
We all grew up being told that manners cost nothing, and it's never more true than when you are running your own freelance writing business. Treating your clients and fellow freelancers with courtesy is a must, and it is not unreasonable to expect the same in return. In this solo episode Lorrie talks about the importance of professional courtesy for freelancers and gives some handy hints and tips about achieving it, even in trying situations! Show Notes How to format an e-book. http://freelanceswitch.com/freelance-writing/format-an-ebook-for-kindle/ The sad smell of desperation: http://lorriehartshorn.com/episode-nine-of-a-little-bird-told-me-the-sad-smell-of-desperation/ Turning one-off clients into repeat business: http://www.philippawrites.co.uk/podcast-episode-39-how-to-turn-one-off-clients-into-repeat-business/ There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, please 'like' us on Facebook to be the first…
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