21Jan 2014 by Philippa Willitts

Podcast Episode 66: Five (and a half) ways lists can transform your marketing

Content Marketing, Freelance Self-Promotion, Podcast
Everybody loves crossing things off a list, right? A to-do list is not the only list freelance writers can use to help their marketing and self-promotion, so tune in to this podcast episode where we talk you through five and a half types of lists that can help you to transform your business. Show Notes 10 most popular episodes of 2013: 10: Episode 2: Setting up as a freelance writer: website, social media and brand management best practice 9: Episode 3: Setting up as a freelance writer part 2 8: Episode 18: How to network like a ninja 7: Episode 7: Freelance Writing: To specialise or not to specialise? 6: Episode 55: Coping with rejection 5: Episode 30: It's not about you: the art and science of commercial copywriting 4: Episode 38: How to break into new freelance…
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19Jan 2014 by Philippa Willitts

Big Yourself Up! How giving stuff away will have new clients flocking in your direction, make you look awesome, and give you a nice happy feeling inside. Or, self-promotion for freelancers.

Freelance Self-Promotion
There is a lot to be said for providing valuable content, skills or expertise online for free. Offering useful information demonstrates that you know what you are talking about, it helps to show people you can be trusted, and it gives you an opportunity to get your name 'out there'. It's one of the reasons I make a freelance writing podcast - it helps to establish in potential clients' minds that I'm knowledgeable and skilled in my field. Similarly, the writing I have volunteered for non-profit websites shows editors and clients my writing style and the topics I specialise in writing about. It has also increased my profile, all of which contributes to me getting work on a daily and weekly basis. [tweetherder]Giving stuff away for free is usually good; working…
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