I Get 30 Press Releases a Day. Here’s How to Get Me to Open Yours…
As a writer, I do a combination of commercial content creation and journalism. As part of the commercial work, I write press releases for businesses that want to gain some press attention. As a journalist, I get an inbox full of unsolicited, mostly terrible press releases from PR companies and brands. I open maybe 10% of the press releases I receive, and I follow up on maybe 10% of those... so, if you are hoping to attract a journalist's attention, what do you need to know to be part of that 1%? Press release dos and don'ts: what this journalist needs you to know Do have a good subject line. This is probably the most important factor in whether a journo will hit 'open' or hit 'archive'. It must intrigue the…