Category Archives: About Writing

Special offer for Equal Pay Day: freelance writing, proofreading and social media management

A woman wearing a hijab applauds

This weekend marks the date when Equal Pay Day takes place: it is used to signify the last day of the year that a woman would receive pay, when taking the gender pay-gap into account.

Enjoy this (NSFW) video:

It is important to remember, when noting this day, that today is the day after which averaged-out women work for free. In fact, Black women and disabled women and other minority groups get even less equity in their workplaces and white women do considerably better than BAME women.

Because of this, I want to encourage the world of work to do better. And I believe that one path towards “better” is having women at the top.

So, from right now until 31st December 2018 – the time women will be working for free according to Equal Pay Day – I will give a 10% discount on all work for any company that has a female Managing Director, C-Suite member or Chairperson.

If you would like to take me up on this, reference this post to prompt me to discount the 10% on your next invoice. Include a link to your company structure and the named woman or women and I will be glad to make a start on your work!

This applies until the end of the year, after which normal pricing will resume. It is valid for both new and existing customers, because I’m a good egg, and you can take a look at my pre-discount pricing here. You can’t mix this with any other offer. To find out more or request some work, get in touch today.

Special offer for new clients

Piles of coins with plants growing out of them

Piles of coins with plants growing out of them

You can have brilliant ideasbut if you can’t get them across, your ideas won’t get you anywhere.” – Lee Iacocca

Everybody loves a discount and, if you are looking for some commercial copywriting, you’ve just found one.

I offer blog post creation services (one of the best ways to market your business and get the word out), as well as website copywriting, and I write eBooks, white papers, press releases and case studies for clients.

I have been in this business for years and I can create content that will attract attention and new customers, while providing you with great stuff to share on social media and attract that gorgeous SEO juice. I specialise in writing about digital marketing, health and disability and women’s issues, but I have written for companies as diverse as those selling garden furniture to those selling car mats.

My fees are public – I don’t believe in misleading anybody – but, for the first time, I am going to offer a 20% discount for any new client’s first writing purchase. You might want a single blog post or 20, a press release or an entire book, but no matter what you need, I will discount it by 1/5.

This is a bit of an amazing special offer so it might only be available in the short-term. But as long as this post is up, so is the offer.

If you are interested in finding out more, get in touch.

Fixing the Mistakes Made by Hiring Cheap Writers

euro-870757_640I’ve lost count of the number of times somebody has approached me about my writing services. They complain that they hired somebody to do this work already but, well, it was awful and now they need someone to fix it or to start again from scratch.

Invariably, they paid that person around $5 for 500 – 1,000 words and the content they show me is an unmitigated disaster.

So, they hire me. I do the work they need, and they pay me. They’ve paid out twice for writers when, if they’d only bitten the bullet and paid fair fees in the first place, they would have saved themselves both money and time, all the while reducing their stress levels as an added bonus.

Those of us who charge higher rates do so because we are confident that the additional training and experience we have gained over years of full-time freelancing make the extra £££s worth paying. We’ve navigated our way around many different types and formats of writing, and we’ve negotiated the most weird and wonderful content requirements with a range of clients.

So if you pay cheap writers on Fiverr for an SEO-optimised article, you will get 500 words that do, indeed, contain your target keywords. But – most frequently – you won’t get much more than that. How on earth can they really take the time to research your topic if they have a matter of minutes to write your blog posts (they need to submit a large number of posts per hour / day to get a decent amount of pay to go home with)? How can they possibly proofread your work when they have 30 more articles to write today? How can any of those articles have the unique, special touch you are so keen to display in your content?

I feel confident in the fees I charge because I know I deliver great value to businesses and editors who are looking for insightful, unique, well-informed and engaging work. The effect this will have on a business’s customer engagement cannot be overestimated.

This is why punctuation is important

An unfortunate video from BBC News demonstrates the importance of full stops.

Need a proofreader?

I Get 30 Press Releases a Day. Here’s How to Get Me to Open Yours…

30 press releases a day

As a writer, I do a combination of commercial content creation and journalism.

As part of the commercial work, I write press releases for businesses that want to gain some press attention. As a journalist, I get an inbox full of unsolicited, mostly terrible press releases from PR companies and brands.

I open maybe 10% of the press releases I receive, and I follow up on maybe 10% of those… so, if you are hoping to attract a journalist’s attention, what do you need to know to be part of that 1%?

Press release dos and don’ts: what this journalist needs you to know

  1. Do have a good subject line. This is probably the most important factor in whether a journo will hit ‘open’ or hit ‘archive’. It must intrigue the reader so they need to know more, and contain a useful indication of what the release is about.
  2. Don’t put the subject line in all caps. It makes it stand out, but for all the wrong reasons.
  3. Do tailor who you send the PR to. I write about SEO and social media, health and disability, and women’s issues. Fascinating as your news about garden implements or a new restaurant might be, it’s not relevant to what I write about and I won’t get it into the papers for you.
  4. Don’t share the content as an attachment. As you have seen, the chances of getting your email opened at all are pretty slim. If you’ve got that elusive open, don’t make us click on risky attachments to find out what you want us to know. Include the text within the body of the email.
  5. Do follow the format of a traditional press release. A good press release tells me what it’s about in the first sentence and then gradually expands on it as it goes on. Don’t make me read three paragraphs before I know what you’re promoting.
  6. Don’t go on and on and on. I got a press release from a famous self-help guy that totalled about 4,000 words. Much of the text was incomprehensible and it felt more like a poorly written, overly long blog post than a press release. Sum everything up in a couple of paragraphs, with links to more information at the end to provide extra background details or theory. Choose each word carefully and don’t go on any longer than you really need to.
  7. Do proofread the press release before sending it. Receiving a PR that’s peppered with errors looks unprofessional and mistakes will be caught by eagle-eyed journos who will not be impressed. I’ve seen many a discussion on Twitter after a handful of journalists received the same press release, with the same mistakes, at the same time. That’s most definitely the wrong kind of attention.
  8. Don’t send a press release for the sake of it. Don’t bore journalists by sending out releases when you’ve hired a new sales guy, had a staff day out or got a new Facebook Page; we won’t believe you have anything newsworthy, even when you do.
  9. Do back up your claims. If you’re the number one product for x, or the highest ranking seller for y, show me how I can verify that that is true. Many PRs are full of exaggerated information that we just can’t put into a newspaper without qualification.
  10. Don’t forget to include quotes from relevant members of staff within your organisation or experts outside of it. This makes our life a lot easier and gives us a good place to start.
  11. Do personalise your approach. Use my name. Definitely don’t use ‘Dear Sir’.
  12. Don’t use jargon without explaining it. You might know what your industry’s specific terms mean, but I may not. Expecting me to do homework just to understand your PR means it’s likely to fall between the cracks. I just don’t have time!
  13. Do reply to questions. It’s amazing how many companies take the time to send out press releases then ignore responses. I’m definitely not going to cover something if I can’t get a decent response to a simple query.
  14. Don’t be late. If you want a story covered on Tuesday, it’s unreasonable to send your media release that morning. Use embargoes to make it clear that you don’t want coverage until a particular date, giving journalists time to research and write stories about your news.

 

Escape from Content Mills: Tell Me What YOU Need to Know!

So many freelance writers feel trapped in the under-paying, soul-destroying ‘race to the bottom’ freelancing sites and content mills.

I have escaped from that depressing hole, and I want to help other writers to do the same! But to do so really effectively, I need to know what the barriers are that you face so that I can guide you to smash them and thrive with your own, private clients!

What are the obstacles that trip you up when you try to escape from the content mill trap? Do me a favour and fill out this survey. You can also use it to sign up to the email list that I have set up for this purpose, specifically. And, if you have friends or colleagues in a similar situation, please pass it on, too.

I look forward to hearing from you!

 

Run, Don’t Walk, Away From Content Mills: Secret Sneak Peak!

One of the questions I get asked the most by fellow freelancers is how they can escape from writing for mass freelancing sites with low pay and a ‘race to the bottom’ mentality.

The fact is that even if all your current work is underpaid and undervalued, even if you are doing some kind of ad-based revenue share that earns you 22 cents for an article you spent three hours writing, even if you are currently producing work that you know is under par because you need to write four articles an hour to break even, and even if you have never had a private client of your own, it is possible to escape from the content mill, but it takes some focused work to get your foot in the door.

It *is* possible for freelancers to escape the content mill trap!

I have an upcoming, exciting project that will help you to drop those exploitative sites and create your own income and I don’t want you to miss out on this incredible opportunity. If you are interested in learning how to make more money as a freelancer, how to find potential clients that could be a great fit, how to approach them, and how to seal the deal, leave your first name and email address below.

I want to know how to escape low-paying freelance writing work!

* indicates required


I look forward to hearing from you!

Book Recommendation: The Freelance Writer’s Guide to Making $1,000 More This Month

Bookshelf

Bookshelf (Photo credit: Wikipedia)

You may remember Mridu Khullar Relph who I interviewed on the podcast recently. Well, she’s written a book. And it’s really good.

Full disclosure: Mridu and I are friends and she gave me a free copy of the book. However, if I thought it was terrible I would simply have never mentioned it again. Instead, having read it and been inspired, I actually can’t recommend it highly enough.

Firstly, her credentials. Mridu has years of experience in journalism and counts the New York Times and TIME amongst her credits; this shows in her writing. The Freelance Writer’s Guide to Making $1,000 More This Month is packed full of tips to get more work and improve your income and these tips are not vague, they are specific, with clear instructions.

So, when Mridu recommends pitching magazine editors, she links to 21 pitch emails she has sent that resulted in a commission. When she talks of Letters of Introduction, she shares the one she uses. So much of the professional advice we see consists of gems like ‘make more connections’ or ‘raise your prices’, whereas, in this book, Mridu tells you exactly how to do the things she advises, step by step.

And all for under three quid!

The Freelance Writer’s Guide to Making $1,000 More This Month is aimed at freelancers with some experience who want to improve their fees or up their game, however anyone from a complete newbie to a highly experienced writer is bound to pick up numerous tips that can help them to improve their success rate and earning potential.

Tips that you can go away and do, right away.

And this is the real genius of the book – the fluff has been stripped away and what is left is pure freelancing gold.

You can get The Freelance Writer’s Guide to Making $1,000 More This Month by Mridu Khullar Relph on Amazon.co.uk and Amazon.com.

Twenty-seven essential books to boost a writer’s creativity

creativity_books_never_have-643044It is a well-known fact that you can never have too much creativity or too many books. So I have gathered together the best of the best – an epic list of 27 books to provoke and inspire creativity for writers, artists and business people.

You can never have too much creativity, or too many books…

Make Your Creative Dreams Real: A Plan for Procrastinators, Perfectionists, Busy People, and People Who Would Really Rather Sleep All Day by SARK


Discovering SARK’s books, some ten years ago, was a revelation to me. They are gorgeous productions, full of felt-tip penned wisdom in glorious technicolour. Make Your Creative Dreams Real is packed full of inspiration for “Procrastinators, Perfectionists, Busy People, and People Who Would Really Rather Sleep All Day”.

Special mention goes to another of her books, The Bodacious Book of Succulence. It is a wonderful book, with possibly the most delicious title in history.


Wreck This Journal: To Create is to Destroy, Now With Even More Ways to Wreck! By Keri Smith

Think of Wreck This Journal as the anarchist’s Artist’s Way — the book for those who’ve always wanted to draw outside the lines but were afraid to do it.

For anyone who’s ever wished to, but had trouble starting, keeping, or finishing a journal or sketchbook comes Wreck This Journal, an illustrated book featuring a subversive collection of suggestions, asking readers to muster up their best mistake – and mess-making abilities to fill the pages of the book (and destroy them).

Through a series of creatively and quirkily illustrated prompts, acclaimed artist Keri Smith encourages journalers to engage in “destructive” acts – poking holes through pages, adding photos and defacing them, painting with coffee, colouring outside the lines, and more – in order to experience the true creative process. With Keri Smith’s unique sensibility, readers are introduced to a new way of art and journal making, discovering novel ways to escape the fear of the blank page and fully engage in the creative process.


A Humument: A Treated Victorian Novel

A Humument is one of the most incredible books in existence. At some point in the 60s, Tom Phillips got hold of a book – A Human Document by W. H. Mallocks – and started turning the pages into art. He incorporates the text on the page, and this project has taken over the majority of his life. Constantly reworked and updated, A Humument is the very definition of creativity.


The Book of Doing, by Allison Arden

An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.


Imagine a Woman in Love with Herself: Embracing Your Wisdom and Wholeness, by Patricia Lynn Reilly

This book, based around an empowering poem, blew my mind when I first read it. Amazon tells me I bought it in September 2003, and it still inspires me today.


Daily Rituals: How Great Minds Make Time, Find Inspiration, and Get to Work, by Mason Currey

Anthony Trollope wrote three thousand words every morning before heading off to his job at the Post Office. Toulouse-Lautrec did his best work at night, sometimes even setting up his easel in brothels, and George Gershwin composed at the piano in pyjamas and a bathrobe. Freud worked sixteen hours a day, but Gertrude Stein could never write for more than thirty minutes, and F. Scott Fitzgerald wrote in gin-fuelled bursts – he believed alcohol was essential to his creative process.

From Marx to Murakami and Beethoven to Bacon, Daily Rituals examines the working routines of more than a hundred and sixty of the greatest philosophers, writers, composers and artists ever to have lived. Filled with fascinating insights on the mechanics of genius and entertaining stories of the personalities behind it, Daily Rituals is irresistibly addictive, and utterly inspiring.


642 Things to Write, by San Francisco Writers’ Grotto

All manner of creative writers will find inspiration in this collection of intriguing and inspirational writing prompts. With unique prompts (from ‘fix the plot of the worst movie you’ve ever seen’ to ‘write a love letter to a person you dislike’) and plenty of space to write, this journal is sure to get the creative juices flowing.


The Writing Warrior: Discovering the Courage to Free Your True Voice, by Laraine Herring

All writers are faced at some point with feelings of self-consciousness and self-doubt about their work. In this invaluable guide, Laraine Herring offers advice to writers who want to become more comfortable with their writing, face their inhibitions, and gain the confidence to release their true voice. Utilizing the breath, a vigorous movement practice designed to break up stagnation with the body and the mind, and writing exercises aimed both at self-exploration and developing works-in-progress, Herring offers a clear path to writing through illusion. Learn how to remove obstacles in your writing and develop techniques to help you relax into your own voice; discover ways to enter into a compassionate, non-judgmental relationship with yourself so that you can write safely and authentically from a place of absolute vulnerability; and discover the interconnectedness of your personal writing process and the community as a whole. The Writing Warrior will not only help you find ways to develop your writing, but also ways to develop yourself.


Zen in the Art of Writing: Releasing the Creative Genius Within You, by Ray Bradbury

Certainly quite an investment nowadays, but apparently well worth a read.


The Daily Writer: 365 Meditations To Cultivate A Productive And Meaningful Writing Life, by Fred White

It isn’t always easy to carve out time to devote meaningful thought and energy to your writing. Hectic schedules, distractions, and creative blocks all too often interrupt the dream – postpone it for another day.

But with 366 provocative entries – each addressing a specific facet of the writing craft, and accompanied by an in-depth reflection and a stimulating exercise – The Daily Writer provides you with easy entry points into that elusive space where words matter most and helps you to embrace writing as a way of seeing the world.

Whether you’re looking for a way to better integrate writing into your life, get warmed up before you dive into a bigger work in progress, or overcome an old case of writer’s block, The Daily Writer can help you establish and maintain an inspired devotion to the craft.


Writing Wild: Forming a Creative Partnership with Nature, by Tina Welling

Welling encourages us to wake up our senses and I feel this is the root of all good writing She wants us to see, hear, touch, taste and smell our subject, and what better way to do this than to take a contemplative walk while surrounded by nature. “Invite nature into the process. Nature is a born healer and a teacher of creative energy. What happens when nature participates in the process is the same thing that happens when you take on a supporting partner or loving guide.” Aren’t these things we desire when tackling something that is important to us? “. . . A supporting partner or loving guide.”

A little more than half way through the book Welling introduces a few “Try This,” exercises. These allow writers a chance to see things from another, unexpected perspective. Refreshing and interesting, these challenges can be inspiring.

My personal feeling about Writing Wild is that Welling’s ideas bring an openness and peace to the writing process. If I follow her lead, writing will become enjoyable and natural. Her ideas and suggestions are unusual and interesting, appealing and motivating.
I’m eager to start writing using Writing Wild as a map and I am truly excited to see how my writing can improve.”


Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered, by Austin Kleon

I’ve just finished reading this book and it has inspired me to be more open about what I’m working on, and how. It will be interesting to see how this impacts on my ongoing creativity.


Quirkology: The Curious Science Of Everyday Lives, by Richard Wiseman

This book takes everything you think you know and twists it around. It is a fascinating read that got me through the first days after a wisdom tooth extraction.

While other scientists beaver away on obvious problems, Richard Wiseman has been busy uncovering the secret ingredients of charisma, exploring how our personalities are shaped by when we are born and examining why people usually miss the obvious signs of their partner’s infidelity. Using scientific methods to investigate offbeat topics that interest the general public as well as the scientific community, Quirkology brings a new understanding to the backwaters of the human mind and takes us to places where mainstream scientists fear to tread. Comparable to Freakonomics, but British, far more populist, and a lot funnier.


The Magic Faraway Tree, by Enid Blyton

No explanation needed, surely. Just wonderful.


Fat Ladies in Spaaaaace: a body-positive coloring book, by Nicole Lorenz

Switch your brain’s mode and do some body-positive colouring in!

There’s a whole universe of body types out there, and they all deserve to be represented. This coloring book features eighteen fat scifi heroines doing what they do best: trekking across the time and space, blasting off into adventure, and saving the day.


Creative Doodling & Beyond: Inspiring exercises, prompts, and projects for turning simple doodles into beautiful works of art, by Stephanie Corfee

Who among us doesn’t love to doodle—or, at the very least, doodle to pass the time during long meetings or classes? Now you can learn the fine art of doodling while exercising your creativity at the same time. Creative Doodling features a fun variety of projects, prompts, exercises, and ideas to get your doodling juices flowing. Artists will begin with some warm-up exercises and basic instructions and work up to more advanced doodling projects, starting with a gift tag and ending with elaborate projects on wood and fabric. Sprinkled between projects are fun prompts and exercises designed to spark creativity, as well as beautifully designed practice pages to hone drawing and doodling skills. From cover to cover, this whimsical book is packed to the brim with ideas, while an elastic band keeps the book securly closed when not in use.


The Happy Book Sticky Notes: 101 Creative and Quirky Pick-Me-Ups, by Meg Leder and Rachel Kempster

With fun lists, exciting ideas, and creativity-starters, each note included with The Happy Book Sticky Notes is unique and special, just like the person using them. Encouraging creative doodling, scribbling, and dreaming, these sticky notes are the newest way to answer daily, what makes you happy? The notes include prompts such as… What words make you laugh? Write them here, and keep this note handy as a lighthearted reminder. Spontaneous Happiness Generator: Have a friend write down what makes them happy here. Is there anything you share? Your Happy Timeline: Plot out your happiest moments on this timeline. Your first puppy? A fun date? Mark them here.


Self-therapy Pad

Everyone needs a little help from time to time. With the aid of Self-Therapy, now you can finally help yourself! Whether you feel depressed, anxious, or even perfectly well-adjusted, this step-by-step pad will guide you toward a breakthrough—or at least determine who or what to blame.

  • The perfect gift for friends and family who aren’t perfect
  • Checkboxes handily satisfy your inner-child
  • 6 x 9 inches; 60 sheets.

Why We Write, by Meredith Maran

Twenty of America’s bestselling authors share tricks, tips and secrets of the successful writing life. Anyone who’s ever sat down to write a novel or even a story knows how exhilarating and heart breaking writing can be. So what makes writers stick with it? In Why We Write, twenty well-known authors candidly share what keeps them going and what they love most and least about their vocation. Includes answers from authors such as Jennifer Egan, Jodi Picoult, David Baldacci, Ann Patchett, Sue Grafton and James Frey.


Odd Type Writers: From Joyce and Dickens to Wharton and Welty, the Obsessive Habits and Quirky Techniques of Great Authors, by Celia Blue Johnson

Every great writer has a unique way of setting a story to paper. And, it turns out, many of these writers used methods that were just as inventive as the works they produced. Odd Type Writers explores the quirky writing habits of renowned authors, including Truman Capote, Ernest Hemingway, and Alexandre Dumas, among many others.

* To meet his deadline for The Hunchback of Notre Dame, Victor Hugo placed himself under strict house arrest, locking up all of his clothes and wearing nothing but a large gray shawl until he finished the book.

* Virginia Woolf used purple ink for love letters, diary entries, and to pen her acclaimed novel Mrs. Dalloway. Also, in her twenties, she preferred to write while standing up.

* Friedrich Schiller kept a drawer full of rotten apples in his study. According to his wife, he couldn’t work without that pungent odor wafting into his nose.

* Eudora Welty evaluated her work with scissors handy. If anything needed to be moved, she cut it right out of the page. Then she’d use pins to put the section in its new place.

In Odd Type Writers, you’ll find out why James Joyce wrote in crayon, what Edgar Allan Poe’s cat was doing on his shoulder, why Vladimir Nabokov had to keep his feet wet, and the other peculiar tools and eccentric methods used to compose some of the greatest works of all time.


The Creative Fire, by Clarissa Pinkola Estes

This classic on creativity by Dr. Clarissa Pinkola Estes guides you through the dark labryinths of the psyche in search of la chispa – the ember that is the elemental source of all creative work.

Dr. Estes teaches about the hidden aspects of creativity, including the negative complexes that prey upon creative energy. The Creative Fire includes many special insights for people who create for a living: artists, writers, teachers, and others who must depend on thier creative instincts every day.


Flow: The Psychology of Happiness: The Classic Work on How to Achieve Happiness, by Mihaly Csikszentmihalyi

What really makes people glad to be alive? What are the inner experiences that make life worthwhile? For more than two decades Mihaly Csikszentmihalyi studied those states in which people report feelings of concentration and deep enjoyment. His studies revealed that what makes experience genuinely satisfying is ‘flow’ – a state of concentration so focused that it amounts to complete absorption in an activity and results in the achievement of a perfect state of happiness. Flow has become the classic work on happiness and a major contribution to contemporary psychology. It examines such timeless issues as the challenge of lifelong learning; family relationships; art, sport and sex as ‘flow’; the pain of loneliness; optimal use of free time; and how to make our lives meaningful.


Trust the Process: An Artist’s Guide to Letting Go, by Shaun McNiff

Whether in painting, poetry, performance, music, dance, or life, there is an intelligence working in every situation. This force is the primary carrier of creation.

If we trust it and follow its natural movement, it will astound us with its ability to find a way through problems—and even make creative use of our mistakes and failures.

There is a magic to this process that cannot be controlled by the ego. Somehow it always finds the way to the place where you need to be, and a destination you never could have known in advance.

When everything seems as if it is hopeless and going nowhere . . . trust the process.


How to Get Ideas, by Jack Foster

This work aims to take the mystery and anxiety out of the idea-generating process. It presents step-by-step guidelines to help anyone generate ideas, arguing that the reader must first condition their mind to become “idea prone”.


The Creative Habit: Learn It and Use It for Life, by Twyla Tharp

What makes someone creative? How does someone face the empty page, the empty stage and making something where nothing existed before? Not just a dilemma for the artist, it is something everyone faces everyday. What will I cook that isn’t boring? How can I make that memo persuasive? What sales pitch will increase the order, get me the job, lock in that bonus? These too, are creative acts, and they all share a common need: proper preparation. For Twyla Tharp, creativity is no mystery; it’s the product of hard work and preparation, of knowing one’s aims and one’s subject, of learning from approaches taken in the past. It’s a process undertaken every day. It’s a habit. The Creative Habit is not merely a look inside the mind of a remarkable woman with remarkable skills, but a programmatic, inspiring, encouraging guide to help each of us achieve our fullest creative potential.


The Doodle Revolution: Unlock the Power to Think Differently, by Sunni Brown

A fearless guide to awakening your mind using simple visual language.

What do Einstein, Edison, Richard Feynman, Henry Ford, and JFK have in common? Like virtually all heavy-hitting thinkers, they looked beyond just words and numbers to get intellectual and creative insights. They actively applied a deceptively simple tool to think both smarter and faster: the doodle. And so can the rest of us-zero artistic talent required.

Visual thinking expert Sunni Brown has created The Doodle Revolution as a kick-starter guide for igniting and applying simple visual language to any challenge. The instinctive and universal act of doodling need only be unleashed in order to innovate, solve problems, and elevate cognitive performance instantly.


Inner Truth Journal: It’s Gonna be Ok

Science has proven that optimism is actually good for your heart, and this amusing writer’s journal affirms the notion that it’s also good for your brain. With playful prompts and witty quotations, It’s Gonna Be Okay is smart yet comforting like a pair of horn-rimmed rose-colored glasses.

At Knock Knock our sensibility is proudly distinct, in contrast to the overwhelming homogenization that characterize committee-created corporate product. We believe that many people are intelligent enough to appreciate wit, wordplay, and conceptual thinking, so we strive not to dumb down.

Knock Knock seeks to integrate art and commerce by creating original, authentic, non-cynical products that support themselves in the marketplace. Our inspirations are Charles and Ray Eames and Tibor Kalman, designers who refused compartmentalization and brought intelligence, aesthetics, and creativity to everything they touched. Also, we read a lot.

Following are a few more things we believe: Ethics and decency are immeasurably important. Whether mass produced or handmade, products should be created with care. Things should be both beautiful and useful, but they can also be beautiful and frivolous. Craft is important for the soul as well as the hands and eyes. Art is not necessarily superior to craft. Humor makes everything better. Not everything should strive to be accessible to the lowest common denominator, or any common denominator, for that matter. Empty feel-good affirmations are an instant gratification of diminishing returns, slyly interpreted truths last longer. Despite the rise of the screen, much that is interesting and innovative can be done with printed matter, though paper should be recycled whenever possible. Good should be rewarded. Problems should be discussed and resolved. Mistakes should be admitted and learned from. Common sense is uncommon. Ego is annoying. Turn signals should be used.

 

The Relentless Marketing of a Freelance Writer

Promotion brainstorm

Promotion brainstorm (Photo credit: tamurray5)

Before I became a full-time, self-employed freelance writer I read a lot on the subject. I wanted to feel prepared and not have any nasty surprises, so I consumed as much information as I could find in advance.

One thing that I read again and again was that, as a freelancer, you have to be constantly marketing yourself but for some reason the reality of this didn’t sink in. I was building myself a website – that was marketing, right? And I could email companies to see if they needed a writer, so that was my marketing covered. Or so I thought.

What transpired was that what I had read was right and my vague plans were severely lacking.

I had planned to find some of my work on various freelancing websites, but that was before I saw that the fees that most of them pay is, frankly, insulting. This meant that I was even more in desperate need to market myself.

The fact is that having a website is not enough, and sending the odd email to a company on spec will mostly result in very few responses, and even fewer actual work commissions. Instead, you need a consistent, targeted marketing plan because, otherwise, nobody knows you exist.

The key to success as a freelance writer is to build good relationships with various clients: some of them will place repeat orders while others just need one piece of work such as a website rewrite. I started to target very specific companies in one of my specialist niches and I also later started to target businesses local to me. I did this by a carefully designed email campaign, and postcards specific to the audience I was aiming for. I also started attending networking events to meet other business owners in person.

As a typical self-effacing Brit, I found it rather mortifying to promote myself in such a blatant way. It helps to think of it as marketing the business rather than myself, but it still makes me cringe.

Even when work comes in and you are busy, if you do not keep the marketing going you will find yourself short of work again in a couple of weeks. It is no exaggeration to say that it is relentless, and sometimes it feels utterly pointless as well. Other times, inexplicably, the same approach pays dividends and enquiries flood in.

Marketing your services as a freelancer can feel very much like throwing 100 balls into the air and trying to guess which two will be caught. I am sure that, over time, I will be able to throw fewer and get more catches but so many factors come into play that it feels impossible to tell. Who was it who said, “Half of my advertising budget is wasted, I just don’t know which half”?

If you are planning to start a career as a freelance copywriter, do not underestimate the effort and energy you will need to put into promoting yourself and your work. A website is key, but on its own it does very little. Think of creative ways to make people aware of what you can offer them. Next, do those things and repeat the ones that are successful. And repeat. And repeat. And repeat.

This post originally appeared as a guest blog post at the Copywriting Apprentice