Marketing Archives | Philippa Writes

26Jul 2021 by Philippa Willitts

Just say no to unethical marketing: disablism in health copywriting

I got an email yesterday inviting me to be an affiliate for a health product. By complete coincidence, the product promised to rid its gullible audience of a condition I actually have, so I clicked with interest. The video sales letter, within three short minutes, was outrageously offensive. And I don't say that lightly. A man was offered life-saving surgery that involved amputating a leg. This is a big deal for anybody, of course. I would not downplay that. But the alternative was death. [caption id="attachment_2896" align="alignright" width="328"] An Indigenous Two-Spirit person ties their shoelaces while sitting in a chair. They are dressed in all black and have braided hair, tattoos, and a prosthetic leg.[/caption] Phew, you'd think. It will be a big change to my life to lose a…

21Jan 2014 by Philippa Willitts

Podcast Episode 66: Five (and a half) ways lists can transform your marketing

Content Marketing, Freelance Self-Promotion, Podcast

Everybody loves crossing things off a list, right? A to-do list is not the only list freelance writers can use to help their marketing and self-promotion, so tune in to this podcast episode where we talk you through five and a half types of lists that can help you to transform your business. Show Notes 10 most popular episodes of 2013: 10: Episode 2: Setting up as a freelance writer: website, social media and brand management best practice 9: Episode 3: Setting up as a freelance writer part 2 8: Episode 18: How to network like a ninja 7: Episode 7: Freelance Writing: To specialise or not to specialise? 6: Episode 55: Coping with rejection 5: Episode 30: It's not about you: the art and science of commercial copywriting 4: Episode 38: How to break into new freelance…

06Aug 2013 by Philippa Willitts

Podcast Episode 49: How to Make Creative Marketing Ideas Work

Podcast

Many new freelance writers are surprised by the amount of marketing that they need to do. Because these activities need to be pursued relentlessly it is easy to run out of ideas and feel uninspired. In this solo episode, Lorrie looks at some [tweetherder]creative and unusual marketing approaches that freelance writers can adopt[/tweetherder]. Show Notes Roses are red pub sign Amnesty hanging people flyers ESPN Brasil interactive advert Rock FM air guitars Accountancy terms glossary There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, please 'like' us on Facebook to be the first to hear our news and to talk with us about what you hear on the podcast! Transcript…

03May 2013 by Philippa Willitts

Podcast Episode 36: Visual clues to professionalism

Podcast

Working from home might feel like an endless opportunity to work in your pyjamas, but there are times when it is really important to think about your visual appearance - including the appearance of your website and social media profile pages. In this episode, Lorrie and I talk about lots of aspects of your visual presentation, including how you need to prepare for Skype conversations, and how to choose a business name. Show Notes How to name your business: Facebook discussion The top 50 most embarrassing domain names ever purchased Clients from Hell The Essentials of Reuters sourcing Coursera There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe…

16Apr 2013 by Philippa Willitts

Podcast Episode 34: Sociable or Spammy? Pitching your marketing to be enticing, not annoying

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Freelancers need to constantly market themselves and their services in order to keep the work coming in. To make sure that your self-promotional efforts hit the mark and don't put potential clients off or even offend them, Lorrie and I made this podcast episode to summarise some of the most crucial dos and don'ts for four different marketing platforms. Show Notes Buffer App Condescending Corporate Brand Page Writing a Better Elevator Pitch How to work long periods at your desk and…

19Mar 2013 by Philippa Willitts

Podcast Episode 30: It’s not about you – the art and the science of commercial copywriting

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Commercial copywriting is not what most people picture when they think about freelance writing. It is so different to typical fiction or non-fiction writing, and in this episode, Lorrie and I talk about why this is, what PPC ads can teach us about why good copy might not be that good, and what the deal is with features versus benefits. Show Notes Calmingmanatee.com Entrepreneur.com: Marketing Features Vs. Benefits Google Adwords keyword tool 10 Amazing Free Online Writing Courses Episode 23: How to…

15Jan 2013 by Philippa Willitts

Podcast Episode 22: The Hows, the Whys and the Wherefores of the Perfect Press Release

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Knowing how to write an attention-grabbing, appropriately formatted press release is an essential skill for any copywriter. Whether your clients are in industry, the public sector, sole traders or charities, you will almost certainly be asked to produce press releases on different topics and you will be expected to know exactly the style and tone that is required. In this episode of A Little Bird Told Me, Lorrie and I discuss when press releases are useful (and when they should be…

30Nov 2012 by Philippa Willitts

Content Marketing for Small Businesses (Infographic)

Content Marketing, Infographic

I love content marketing. I love the concept of it, the execution and the results! But many people, especially small businesses, just don't know where to start, and while regular blog posts, for instance, can be a brilliant form of content marketing, there are actually many more directions a great content marketing strategy can take. The rather clever people at PRWeb have created the following infographic about it, highlighting different options which are presented in a chart which divides them up into the most and least easy to implement, and the most and least attention needed to produce the content. Enjoyed this infographic? Get more small business marketing tips from BloggingPRWeb.

14Oct 2012 by Philippa Willitts

Podcast Episode 9: The Sad Smell of Desperation

Podcast

In Lorrie's first solo episode, she talks about how freelancers can market themselves in difficult times without coming across as desperate and needy. Nobody wants to hire somebody who is pleading for work, so here is some great advice about... [tweetherder]How to get writing commissions without embarrassing yourself![/tweetherder] We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, please 'like' us…

08Oct 2012 by Philippa Willitts

The Relentless Marketing of a Freelance Writer

About Writing

[caption id="" align="alignright" width="240"] Promotion brainstorm (Photo credit: tamurray5)[/caption] Before I became a full-time, self-employed freelance writer I read a lot on the subject. I wanted to feel prepared and not have any nasty surprises, so I consumed as much information as I could find in advance. One thing that I read again and again was that, as a freelancer, you have to be constantly marketing yourself but for some reason the reality of this didn’t sink in. I was building myself a website – that was marketing, right? And I could email companies to see if they needed a writer, so that was my marketing covered. Or so I thought. What transpired was that what I had read was right and my vague plans were severely lacking. I had…

Tag: Marketing