So many freelance writers feel trapped in the under-paying, soul-destroying ‘race to the bottom’ freelancing sites and content mills.
I have escaped from that depressing hole, and I want to help other writers to do the same! But to do so really effectively, I need to know what the barriers are that you face so that I can guide you to smash them and thrive with your own, private clients!
One of the questions I get asked the most by fellow freelancers is how they can escape from writing for mass freelancing sites with low pay and a ‘race to the bottom’ mentality.
The fact is that even if all your current work is underpaid and undervalued, even if you are doing some kind of ad-based revenue share that earns you 22 cents for an article you spent three hours writing, even if you are currently producing work that you know is under par because you need to write four articles an hour to break even, and even if you have never had a private client of your own, it is possible to escape from the content mill, but it takes some focused work to get your foot in the door.
I have an upcoming, exciting project that will help you to drop those exploitative sites and create your own income and I don’t want you to miss out on this incredible opportunity. If you are interested in learning how to make more money as a freelancer, how to find potential clients that could be a great fit, how to approach them, and how to seal the deal, leave your first name and email address below.
Full disclosure: Mridu and I are friends and she gave me a free copy of the book. However, if I thought it was terrible I would simply have never mentioned it again. Instead, having read it and been inspired, I actually can’t recommend it highly enough.
Firstly, her credentials. Mridu has years of experience in journalism and counts the New York Times and TIME amongst her credits; this shows in her writing. The Freelance Writer’s Guide to Making $1,000 More This Month is packed full of tips to get more work and improve your income and these tips are not vague, they are specific, with clear instructions.
So, when Mridu recommends pitching magazine editors, she links to 21 pitch emails she has sent that resulted in a commission. When she talks of Letters of Introduction, she shares the one she uses. So much of the professional advice we see consists of gems like ‘make more connections’ or ‘raise your prices’, whereas, in this book, Mridu tells you exactly how to do the things she advises, step by step.
And all for under three quid!
The Freelance Writer’s Guide to Making $1,000 More This Month is aimed at freelancers with some experience who want to improve their fees or up their game, however anyone from a complete newbie to a highly experienced writer is bound to pick up numerous tips that can help them to improve their success rate and earning potential.
Tips that you can go away and do, right away.
And this is the real genius of the book – the fluff has been stripped away and what is left is pure freelancing gold.
You can get The Freelance Writer’s Guide to Making $1,000 More This Month by Mridu Khullar Relph on Amazon.co.uk and Amazon.com.
Many freelancers are in a situation that could work against them in the commercial or media market. Combining freelancing with caring responsibilities, living in a part of the world that has a poor reputation for the quality of its writers, or having health problems or being disabled (as I am), for example. In this episode of the podcast, I interview Mridu Khullar Relph, a freelance writer who has written for the likes of the New York Times, Time magazine, Ms magazine and more, and we discuss how you can turn something that is arguably a disadvantage into something that is undeniably a strength!
Apologies for the inconsistent sound quality in parts of this interview. However, it’s well worth tolerating it for the great content!
A couple of months ago, I was really excited to get an interview request from the then-new Cherished Ideas podcast. It is a podcast for freelancers of all stripes and I chatted to Simon Knapp all about freelancing, how to make it work, how to stay up to date, and plenty more.
I currently have no broadband access at home. Just take a moment to absorb that: No. Broadband. Access.
I know, it’s a practically mediaeval state of affairs but, until Thursday, it’s how it is.
In a bid to be mature and not completely freak out, I spent the days before the outage gathering together apps, software, websites and tips on managing without WiFi while still trying to run a business. And stay sane(ish). So, in this post I will go through some of the best ideas and tools available for coping without a regular broadband connection.
I was in the fortunate position of having a few days’ notice of my impending broadband outage. This meant that I had the chance to do a degree of preparation for as many eventualities as I could think of. However, we can all find ourselves with an unannounced or unplanned broadband failure and, in those circumstances, it is impossible to just ‘nip online’ to download the software and get the advice you need!
Because of this, I would recommend putting some preparations in place so that, if you are faced with connection error messages, you are not completely helpless.
The mobile broadband dongle I bought has come in handy. It’s a fairly expensive way of accessing the internet but it’s a very useful for connecting a few times a day and catching up with everything that’s going on. Spending a few hours a day at venues with WiFi access has also been pretty essential. I’ve been using The Cloud app on my Android phone to find cafes and bars with free WiFi, but there are many places that offer WiFi outside of The Cloud network, too.
Software and apps for working offline
Manage your email offline
If you manage your email through gmail, Gmail Offline is invaluable. It syncs your inbox when you are online and then, when you have no internet connection, you can work your way through your inbox, reading messages and writing replies or new emails through the Gmail Offline interface. When you next go online, the emails in your outbox will be sent and the messages you’ve received will be downloaded.
Gmail Offline is a little slow and buggy but, even so, it is proving incredibly helpful to me at the moment.
Manage your WordPress site offline
This was a biggie. I wanted a way to write and prepare blog posts without needing to be online while I did it. When searching Google for answers, I was mainly seeing solutions for people whose WordPress sites had broken and gone offline, but eventually I found what I wanted. I downloaded some free desktop software called WebStory, which is what I am using to write this post.
WebStory allows you to download your posts, pages and comments, so it’s a nice way of getting a backup of your website, too. Then, you can use the software to create new posts and pages and, when you go back online, you can publish them to your site.
For security reasons, I created a new user account for the site that is specifically to use with this software. That way, if there seemed to be any security vulnerabilities, I would be able to remove this account’s posting permissions. This avoids compromising the primary user details you use for your website.
You could, of course, just use your usual Word Processor to write posts offline, but the benefit of WebStory is the ability to upload directly to your site, view the post in your blog’s template, use html, and back up the rest of your posts and pages to your computer, too.
Reading webpages offline in Chrome
I knew that I would need a way to save webpages so that I could do some research when online and then, later, when I was offline again, I could write the piece I had been researching. I have used a combination of free tools and tricks to do this:
The Send to Kindle extension allows you to send any webpage to your Kindle device to read later.
Pocket is a tool where you can bookmark webpages and websites and then read them later. Importantly, any site you bookmark can be accessed offline, too, so if you need to do extensive research for an article you’ll be writing when offline, you can use Pocket to store all your reference articles. Pocket also has a range of smartphone apps, so you can sync articles you find between your devices.
CutePDF is a simple tool that allows you to ‘print’ any webpage you look at to a PDF document. After installing CutePDF, you send a webpage to be printed and, from the dropdown box of printer choices, choose CutePDF. You then choose which folder you want the PDF file to be stored in, and it takes it from there.
You can also change your browser settings so that you can access cached copies of webpages you have loaded before. It is best explained here:
Reading Feedly offline
NewstoEbook.com is a pretty smart tool that allows you to connect to your Feedly account and download the 50 latest posts in any given category as an eBook. You can choose whether to get them as an .epub or .mobi format, so I chose .mobi so that I could read them on my Kindle. Once I had downloaded the files, I used the unique email address provided by Amazon to send them by email to my Kindle and, lo and behold, there they were.
Alternatively, you could download software that reads .epub files and use that to read your Feedly posts offline.
NewstoEbook is a free service. The formatting isn’t always brilliant, but it does what it does very well.
Other points to remember
Planning and organisation are key. If you are only going to have a couple of hours’ broadband access, for instance in a cafe, you need to do as much preparation in advance as possible. This way, you can really make the most of the connection when you have it.
For instance, I didn’t need to be online to edit this week’s podcast, but I will need to be online to post it. Using my precious broadband hours for editing would have been a complete waste, when I could have been using that time for surfing, researching, emailing etc. If there are tasks that are easily done offline, don’t do them when you’ve got rationed internet access.
Keep people informed
Another vital point is to let your clients know that you are having connection problems. I informed certain, regular clients in advance and then set up my email out-of-office reply so that anyone who emails me this week gets a quick summary of my situation. I was careful to reassure people that I’m not completely stranded – I didn’t want anyone to panic and find a new writer! – but I explained why I may be less quick to respond than usual.
Back everything up
And finally, if you use an online back-up service (I use BitCasa) to keep up-to-date copies of all the files on your computer, remember that this will not be active during your time offline. What’s more, if you’re connecting occasionally with a mobile broadband dongle, you really don’t want your automatic back-up software to use up all your bandwidth, so make sure you manually switch it off for the time being.
Online back-up services tend to run quietly in the background so we often forget they are there. However, you don’t want to risk losing any important documents that you work on when you’re off the grid, so you might want to invest in an external hard drive (I’m using this one), or even just a USB memory stick, to make sure everything is safe and backed up while the automatic back-ups to your usual service are interrupted.
I shouldn’t be surprised, really, that time offline has boosted my productivity. When I have to find my phone to check Twitter, and when sites I vaguely want to peruse require me to connect the dongle, I tend not to bother. Instead, I’m actually on top of my email inbox and I’ve written this 1,500-word post, amongst many other things. The need to plan my time out carefully is also having a positive effect that I hope will stick around. I know what I need to do, and when, and I have to prepare for pieces of work meticulously so that I’m not caught out.
While I most certainly wouldn’t recommend being stranded without the web for a week, it’s an interesting exercise now that I’ve been forced into this situation. I hope that at least some of the clarity and focus continue when I’m reconnected to the world. Watch this space.
As a freelancer, it is always a good idea to keep an eye on what people are saying about you. If you’re being criticised somewhere online, you may want to address the issues head on or do some damage limitation. Or, if you find that someone has praised your work, you may want to publicise this, or even just quietly bask in the glory for a few minutes.
Keeping an eye out for social media mentions is also important. If people are talking about you on Twitter, for instance, being aware of what is being said could help you to address concerns, improve your business practices, or – if it is glowing praise – enjoy a bit of a morale boost.
Despite these benefits, I rarely remember to do it. I have a Google alert set up so that I get an email if anybody mentions my name online. In fact, it was through a Google alert that I learned I’d been placed on the list of the Most Influential Disabled People in Britain, which certainly came as a surprise! However, it is filtered out of my inbox into a dedicated folder that I don’t often check. I also signed up to Mention, but the Android app was buggy and I ended up abandoning it.
So, when I finally got round to googling myself a few days ago, there were a few surprises. I’m not sure how long it had been since I last did it, but it was certainly months, if not a year or so.
I’m mentioned by name on the Wikipedia page of The F-Word, the feminist website I have written for, managed the social media for, and been on the management collective for the last six years.
Reviewing what people are saying about you or your freelance business online is a smart move. I’m aware I need to make it a more regular feature of my research and work, and that I should probably pay more attention to my Google Alerts, too. Searching for my name on Twitter, as well as the titles of the most high-profile or popular posts or articles I write is also a good idea, and this is something I should dedicate more time to.
Even if it’s bad, you should still want to know what is being said. It’s far better to address criticisms as they arise than it is to live in happy ignorance with your reputation going down the toilet.
Google yourself today.
Repeat the task using DuckDuckGo so you get results that aren’t personalised to your own search habits.